The Ad Program is a monthly, consumer facing, full-color circular featuring national and Leader brand products. It is designed to enhance community awareness, increase customer traffic and help move product from store shelves.
Ad Program Benefits
- Free in-store circulars
- Free point-of-purchase ad kit – includes window posters, shelf talkers and price stickers
- Manufacturer discounts on most advertised product
- 90 days dating on advertised product orders if pharmacy chooses to receive the SOQ (suggested order quantity)
- Direct mail and newspaper distribution options
With the Health Focus Auto-Ship Display Program, participating pharmacies automatically receive manufacturer displays each month of top-selling OTC products. Timed to coincide with national health focus observances, the program generates additional sales and profits.
The Auto Ship Display Program benefits pharmacies by:
- Allowing extended dating for 30 days
- Providing 10 to 20 percent additional savings off the everyday open stock store cost
- Helping them capitalize on seasonal opportunities with the convenience of auto ship
First Placement provides the timely delivery of the newest Leader and Medicine Shoppe brand products, as well as national brand OTC/HBA products. With First Placement, pharmacies will always have the hottest products on its shelves ready to sell to customers — automatically!
First Placement benefits pharmacies by:
- Taking the guesswork out of front-end new item management, ensuring newly advertised products are available for customers
- Keeping them informed of newly launched items through informational materials, including sell sheets and brochures
- Providing shelf stickers to help with merchandising and product reorder
The only difference between Leader® brand private-label products and their comparable brand-name products is that pharmacies can realize greater profits with the Leader® brand products.
With marketing support and regular promotions, the pharmacy realizes exceptional retail margins while providing outstanding values for its customers.
Leader® Brand includes:
Extensive advertising and merchandising tools
- Quarterly promotional calendar to help the pharmacy plan upcoming promotions
- Seasonal endcaps
- 100 percent satisfaction guaranteed
The Leader® Brand program benefits pharmacies by:
- Providing between 40 and 50 percent average gross margins
- Offering high-turn items with a health and wellness focus
- Offering additional savings on advertised products
Building customer traffic and loyalty
- Providing up to 30 percent savings for pharmacy customers
- Quality, satisfaction guaranteed products in attractive packaging
- Providing products approved for state Medicaid programs
Ensuring product quality
- Providing the same active ingredients as comparable national-brand products
The Front End Product Management program provides resources to maximize the productivity and profitability of a pharmacy’s front end, including a customized store plan for developing a merchandise mix best suited to store size and demographics.
Front End Product Management includes:
- An easy-to-use monthly packet for streamlining front-end management
Planograms for core categories and end caps
- Regular summaries of retail price changes
- New item reviews, signs and shelf labels
- Compare and Save signs
- Category highlights, trends and strategies
- Never Out list of key items
- Optional: Quarterly point of sale (POS) performance reports
Front End Product Management benefits pharmacies by:
- Refining category offerings and allocating shelf space to increase profits and inventory turns
- Making the store more enticing and easy to shop
- Increasing customer satisfaction
- Providing comprehensive, multi-tier retail pricing strategies
The full-color Completely Up Front Monthly Planner focuses on front-end sales and profitability and helps pharmacies recognize profit opportunities.
The Completely Up Front Monthly Planner includes:
- Merchandising tips and category reviews
- New items/product updates
- Promotions and specials including savings on hundreds of items
- Window cling promotions
- Shelf talkers