The Ad Program is a monthly, full-color, advertising circular promoting national brand OTC/HBA, and Leader® and Medicine Shoppe Brand products. It is designed to enhance community awareness, increase customer traffic and help move product from store shelves.
The Ad Program benefits pharmacies by:
- Providing cost-effective print advertising with free in-store flyers (500 circulars or 300 bag stuffers)
- Offering an attractive point-of-purchase ad kit including window signs, shelf talkers and price stickers
- Allowing 90-days dating for pharmacies enrolled to receive the suggested order quantity (SOQ) each month
- Passing on manufacturer discounts on most products featured in the ad
The Bag Stuffer Program is a monthly, in-store, two-color flier that promotes Leader® brand products as well as leading national brand OTC/HBA products. Designed for stores with smaller front-ends, the monthly Bag Stuffer Program offers all the benefits of the Leader® Ad Program with a lower auto-ship quantity and Bag Stuffer fliers instead of circulars. The Bag Stuffer fliers can be distributed at point-of-sale destinations and the pharmacy counter to increase traffic and drive sales.
The Bag Stuffer Program benefits pharmacies by:
- Increasing their profitability through increased customer purchases
- Building customer loyalty by offering special pricing on best-selling Leader® brand and national-brand products
- Providing a cost-effective monthly advertising opportunity, including point of sale sign materials
With the Health Focus Auto-Ship Display Program, participating pharmacies automatically receive manufacturer displays each month of top-selling OTC products. Timed to coincide with national health focus observances, the program generates additional sales and profits.
The Auto Ship Display Program benefits pharmacies by:
- Allowing extended dating for 30 days
- Providing 10 to 20 percent additional savings off the everyday open stock store cost
- Helping them capitalize on seasonal opportunities with the convenience of auto ship
The Consumer Health Front-End Solutions website is a one-stop resource for front-end product and program information. By keeping up-to-date on product launches and promotions stores are better able to increase front-end profitability.
The Consumer Health Front-End Solutions website includes:
- Manufacturer updates and new item information; product recalls; UPC and CIN changes; and front-end product promotions
- Private label information including item lists, best selling items, and marketing support
- Special offers and program enrollment information
- OTC planograms and seasonal end caps
- Seasonal catalogs
- Specialty Care Center information
- News articles that impact front-end products
- Best practices and success stories
- Suggested retail pricing
- Information about drop-ship supplier offerings
First Placement provides the timely delivery of the newest Leader and Medicine Shoppe brand products, as well as national brand OTC/HBA products. With First Placement, pharmacies will always have the hottest products on its shelves ready to sell to customers — automatically!
First Placement benefits pharmacies by:
- Taking the guesswork out of front-end new item management, ensuring newly advertised products are available for customers
- Keeping them informed of newly launched items through informational materials, including sell sheets and brochures
- Providing shelf stickers to help with merchandising and product reorder
The only difference between Leader® brand private-label products and their comparable brand-name products is that pharmacies can realize greater profits with the Leader® brand products.
With marketing support and regular promotions, the pharmacy realizes exceptional retail margins while providing outstanding values for its customers.
Leader® Brand includes:
Extensive advertising and merchandising tools
- Quarterly promotional calendar to help the pharmacy plan upcoming promotions
- Seasonal endcaps
- 100 percent satisfaction guaranteed
The Leader® Brand program benefits pharmacies by:
- Providing between 40 and 50 percent average gross margins
- Offering high-turn items with a health and wellness focus
- Offering additional savings on advertised products
Building customer traffic and loyalty
- Providing up to 30 percent savings for pharmacy customers
- Quality, satisfaction guaranteed products in attractive packaging
- Providing products approved for state Medicaid programs
Ensuring product quality
- Providing the same active ingredients as comparable national-brand products
With the Leader® Special of the Month program, stores automatically receive high-volume, fast-moving Leader® brand products that deliver value to customers and profits to pharmacies!
Leader® Special of the Month benefits pharmacies by:
- Providing outstanding consumer value, in buy-one-get-one free or bonus-pack promotions
- Coordinated with the Ad Program to increase overall front-end sales
The Front End Product Management program provides resources to maximize the productivity and profitability of a pharmacy’s front end, including a customized store plan for developing a merchandise mix best suited to store size and demographics.
Front End Product Management includes:
- An easy-to-use monthly packet for streamlining front-end management
Planograms for core categories and end caps
- Regular summaries of retail price changes
- New item reviews, signs and shelf labels
- Compare and Save signs
- Category highlights, trends and strategies
- Never Out list of key items
- Optional: Quarterly point of sale (POS) performance reports
Front End Product Management benefits pharmacies by:
- Refining category offerings and allocating shelf space to increase profits and inventory turns
- Making the store more enticing and easy to shop
- Increasing customer satisfaction
- Providing comprehensive, multi-tier retail pricing strategies
The full-color Completely Up Front Monthly Planner focuses on front-end sales and profitability and helps pharmacies recognize profit opportunities.
The Completely Up Front Monthly Planner includes:
- Merchandising tips and category reviews
- New items/product updates
- Promotions and specials including savings on hundreds of items
- Window cling promotions
- Shelf talkers